Medical Device Market in Wartime Ukraine: Risks, Dynamics, Opportunities

Introduction: War Doesn’t Stop the Market

Despite full-scale war and ongoing economic challenges, Ukraine’s medical device market remains resilient and active. In 2025, procurement, imports, and new registrations continue steadily — especially in the public sector.

Foreign suppliers from the EU, China, and other regions frequently ask: “Is it worth entering the Ukrainian market during wartime?” The answer is yes, with the right regulatory and market approach.

Stable Regulatory Framework

All conformity assessments and registrations in Ukraine are based on Technical Regulations No. 753, 754, and 755 — harmonized with EU Directives. Changes are infrequent (approx. every 2 years), ensuring legal predictability.

Since 2024, more companies have sought entry into Ukraine — especially in the fields of disposables, lab diagnostics, and intensive care products.

Public Procurement (Prozorro): Strong Growth in 2025

In Q1 2025, public medical institutions purchased medical devices worth over ₴9.2 billion via Prozorro — a 44% increase compared to the same period in 2024 (₴6.36 billion).

Key growth areas include:

• laboratory diagnostics (pipettes, test tubes, reagents);

• syringes, catheters, gloves;

• infection screening tests;

• emergency and ICU equipment;

• mobile medical furniture.

This proves the government’s ongoing investment in healthcare — even under wartime conditions.

Retail Sector: Steady Demand from Civilian Population

According to apteka.ua, 2025 shows a moderate rise in pharmacy sales, with high demand for:

• bandages and wound care;

• glucometers and test strips;

• thermometers;

• care products for chronic patients.

Imports and Export Trends

Ukraine actively imports from the EU, China, Turkey, and the U.S.

Over the past 12 months, imports from China increased by 28%, mainly due to disposables and lab tools.

Products with CE certification from Europe are accepted more easily — simplifying access to the Ukrainian market.

Conclusion: The Market Works — and Grows

Wartime affects logistics, but registration, sale, and usage of medical devices in Ukraine continues.

Market potential in 2025 remains strong, especially in public tenders and imports of lab and hospital-grade devices.

Recommendations for Suppliers:

• Register your products according to Technical Regulations No. 753, 754, and 755;

• Appoint an authorized representative in Ukraine;

• Work with experienced consultants to manage communication with the Ministry of Health;

• Focus on high-demand segments:

  • diagnostic tests (COVID, flu, hepatitis, ELISA systems);

  • ICU equipment (monitors, ventilators, oximeters);

  • consumables (syringes, catheters, IV sets);

  • sterilization systems and packaging;

  • mobile diagnostic systems for field use;

  • rehab products (orthopedics, prosthetics, bandages);

  • telemedicine tools (portable devices, monitoring software);

  • long-shelf-life and durable packaging — suitable for logistics under conflict conditions.

Ukraine’s medical device market is not just open — it’s strategically important. The country needs quality medical products now more than ever.